Difference Between SEO and PPC
In
today competitive advertising world the main question
that comes in any mind is which technique is better SEO
or PPC. Both method are effective and have their own
value. Lets find out
Search Engine optimization
Search Engine Optimization, commonly known as SEO, is
the process to promote your website to the higher ranks
on search engine results pages for a keyword/key phrase
searched. Basically when some user goes to any search
engine and search for a keyword he founds thousands of
results on the pages. SEO is the process thorough which
we get our page listing in the top result. In SEO
different methods are use to drive higher traffic on
your website.
Pay per click
PPC
is a campaign in which advertisers use search
engines to advertise their products. Example Google AD
World. The advertiser's total advertisement cost
depends on the total number of clicks on his ads.
Whenever some user click on his add advertiser has too
pay a amount for which he has bid for.
When any user searches any keyword in the search engine
Ex. Google, it displays search results on a search
result page. One of them is the result is known as
organic search which appears on your left hand side. The
other section of the result page is called the sponsored
links, which appear on your right hand side.
Conclusion: I
personally believes that Seo is more effective then PPC.
As once your website is optimized it will stay in the
search ranking for long while results of PPC Changes
according to the bid value.
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